IHG rolls out next phase of brand design prototypes

By Christian Tolentino On May 16, 2019

Candlewood Suites revealed a new brand logo alongside its new design program, Beacon 4.0. Starting this summer, the logo will appear on all new hotel openings, refurbished hotels and across marketing platforms. This is ahead of the full Beacon 4.0 rollout, which will commence in December 2019.

While updating the public spaces and hotel exterior, the brand is introducing significant changes to the guest suites to better meet the changing needs of extended stay travellers, including distinctive building exterior, an open and modern lobby, enhanced comfort in the guest suites, and a signature “welcome perch” in the one-bedroom suites where guests can immediately begin the process of settling in by dropping their bags or taking off their shoes.